The Marketing Without Shame Program
If you're like many sensitive, thoughtful professionals, marketing your business can be a real challenge. You just want to do your thing - deliver your expertise to others in a way that's valuable - not promote your business at every turn. But you need clients!
So you look for answers and you find plenty of marketing experts who tell you what you "need" to do. Maybe they say you have to make cold calls to succeed, or do public speaking, or have each of your friends and clients give you three referrals. Whatever it is, you're being told you have to do things that feel really uncomfortable or downright inappropriate. And yet they seem to be telling you that if you don't toughen up and do exactly what they say, your business won't succeed and it will be your fault.
But what if they are wrong? What if there are hundreds of ways in which you can market your business, not just one or two? What if all you need is a new approach, a framework within which to choose your options...one that's customized for who you are and the nature of your business?
It's time to set the blame, shame, and absolutes aside. It's time to connect with what the business is really about: your personal vision and the needs of the clients that you are best suited to serve.
Marketing Without Shame offers a new approach to marketing that is both structured and customized. It can change how you look at marketing and deepen your understanding of what potential clients get from you - as well as the many ways that you can use to connect with them.
Read on to find out the details of this seven-week, live, interactive program that you can join by telephone from anywhere in the world - without having to travel or disrupt your schedule.
There is a way you can feel good and energized about marketing.
What You'll Learn
Marketing Without Shame is a seven-week group program that teaches new, humanistic ways of looking at marketing while simultaneously giving you the tools to build a powerful, custom marketing plan.
You'll learn how to:
- Change your language around marketing
- Identify and humanize your best audience – without referencing demographics
- Articulate your services clearly and effectively
- Uncover your marketing strengths and determine the corresponding marketing techniques that you can leverage
- Discover the path that will lead your audience directly to you
- Create a new kind of marketing plan that supports your needs and your sense of integrity
- Set up a support structure so that you can continue to succeed beyond your completion of the program
What You'll Come Away With
By following the program, you'll come away with:
- A deep understanding of your best market – so that you can invest your time and energy where it's likely to pay off
- A strong, attractive statement of your services that really clarifies how you communicate your expertise – one that you can use immediately on your web site or in a brochure
- Specific ideas about how to market using your talents
- Insight into what you need to provide to potential clients, before they are ready to hire you
- A focused approach to your marketing that clears away the “busy tasks” and sets realistic expectations
- A plan structure that you can use long-term to keep track of the big picture and make sure you continue to work with your strengths
What You Won't Get
There are some things you won't get out of the Marketing Without Shame program.
You won't be taught “one way” to market your business (whether that's about complimentary sessions, cold calling, or public speaking).
You won't be told that you have to “get over” your sensitivity and knuckle down.
And you won't be asked to overcome your fears before you can build your business. Instead, you'll get started right now, just as you are.
What's Included in the Program
Marketing Without Shame includes:
- Seven 90-minute group sessions conducted by telephone, for a total of 10-1/2 hours of instruction, sharing, and group brainstorming.
- Private coaching/consulting sessions with Alix North (50 minutes in length) to ensure that you get the most out of the program. (The number of sessions depends on which plan you choose.)
- Professional, comprehensive notes from each session – so you don't have to take notes while on the call.
- Step-by-step exercises for you to complete between sessions.
- Access to recordings of each group session so that if you miss a call, you can call later and listen to the recording – at any time of the day or night.
- Membership in a private email discussion group that you can use to share questions and ideas with group members, for the duration of the program.
For maximum effectiveness, each group is limited to 8 participants.
Who the Program Is Best Suited For
Marketing Without Shame is designed for the needs of independent professionals – that is, business owners who provide a service to private individuals or corporations. This includes therapists, designers, consultants, coaches, health care practitioners, writers, and the like.
Prerequisites
Before signing up for Marketing Without Shame, I recommend that you take the free, no-obligation introductory class on Overcoming Your Marketing Saboteur. This provides a valuable starting point for the program and introduces you to the teleclass format. If you know you want to start Marketing Without Shame without taking the free class, contact me so that I can get you up to speed before your group begins. (Find out more)
Pricing
Normally, a program of this length (10-1/2 hours of instruction plus private consultations) would cost anywhere from $600 to $3,000. But if you're struggling with marketing your business, you are unlikely to be able to afford that! So I've developed special pricing to make this affordable, offering flexibility in terms of how much on-on-one support you choose:
Package |
Fee |
Value* |
|---|---|---|
Marketing Without Shame program |
$299 US |
$460 value* |
Marketing Without Shame program |
$375 US |
$550 value* |
Marketing Without Shame program |
$450 US |
$650 value* |
*Value based on a modest $50 per 90-minute group session, plus Alix's standard consulting rates for private sessions.
Payments accepted by check, Visa/MasterCard by phone, check by phone, or credit card by Internet. Payment plans are available.
How to Register Now
New program dates are currently being scheduled. To have Alix notify you of program start once it is scheduled, send a message to:
Find Out More...
Still wondering if this is the program is for you? Then contact me by phone or email to arrange a time to talk on the phone. We'll discuss where you're at with your business, and I'll let you know whether I think this program will help. I want the group to work for everyone who participates, so I'll be honest if I don't think it's a match for you.
Call me at 1-415-522-0359 or email me at .
Try out the free intro class >>