Strategic Marketing Consulting
Want one-on-one help with marketing that supports the Marketing Without Shame model—without joining a group program? Or have you completed the program and would like some further support?
Whatever your circumstances, Alix North provides several ways that you can get customized assistance:
Targeted Consulting (ala Carte)
Targeted consulting is designed for professionals who want one-on-one help with crafting selected pieces of their marketing strategy. If you want the benefits of Marketing Without Shame without joining the group program, you can choose the components you need and get customized consulting to help you implement them.
- Finding and Refining Your Best Audience
- Developing Your Comprehensive Marketing Message
- Translating Your Strengths into Marketing Strategy
- Understanding Your Unique Messages
Finding and Refining Your Best Audience
Before you can begin to market your business, you need to know whom you are marketing to. Otherwise, you waste valuable resources scattering your energies about. Alix will guide you to finding and refining the audience that is the best match for you. You'll go beyond demographics and get into the hearts and minds of your potential clients.
You'll come away with a solid description of your audience that serves as a guide for all of your marketing materials and your web site. This process takes two sessions and costs $200. You'll receive assignments to complete outside of the calls, one-on-one assistance in refining your raw material, and problem-solving help along the way. Complete session notes are included.
Developing Your Comprehensive Marketing Message
Alix steps you through the process of identifying and profiling your best audience, then articulating your services in a clear and compelling way.
You'll come away with a solid definition of your audience that will guide your marketing efforts. You'll also have a comprehensive marketing message that speaks directly to your potential clients...one that you can use immediately on your web site or in a brochure.
The development process takes four 50-minute sessions and costs $400. You'll receive one-on-one assistance, assignments to complete between calls, editorial help, and complete notes after each session.
Translating Your Strengths into Marketing Strategy
A strong marketing strategy consists of defining a logical path that takes potential clients from an initial encouter with you through developing a relationship to finally hiring you. How you create this path depends on your strengths and talents, the needs and personality of your audience, and your personal style.
Alix will help you pinpoint the strengths that you can use for your marketing strategy, determine how to build trust with your audience, and create clearly defined paths that form your marketing plan. You'll come away with a marketing strategy that you can implement at once or in stages, knowing how it all fits together to support the experience that you want others to have.
The development process takes three 50-minute sessions and costs $300. You'll receive one-on-one assistance, brainstorming, assignments to complete between calls, and complete notes after each session.
Note: Some assessments may be recommended as optional accompaniments
Understanding Your Unique Messages
Do you feel that you do many things for clients-maybe even different types of clients-and struggle to find a way to "pull it all together"? Or, despite several years of experience, are you
In this single session, Alix interview you to uncover your unique messages and find out what distinguishes you from others in your field. While writing down your responses, Alix will look for patterns and notable remarks, then give you feedback. After the session, you'll receive full notes that you can work with further to position your business in a distinctive fashion. Single session is $110.
To determine which component will help your business the most right now, contact Alix for a 1/2 hour free conversation. Call 1.415.522.0359 or email .
Ongoing Marketing Consulting
Want to choose your own agenda for marketing help – or get ongoing consulting to ensure that your business continues to move in the right direction?
Alix can work with you on-on-one—at your own pace—to develop your marketing plan and provide practical assistance in implementing it. She'll help you customize and troubleshoot your strategy to give you the best chance for success.
All consulting is delivered through pre-scheduled telephone sessions where you Alix's focused attention. After the call, Alix mails you comprehensive session notes that detail your decisions, strategy, and listing any resources that may be of use.
Monthly Package Rates
Each package includes a set number of pre-scheduled telephone sessions. Calls are 50-minutes in length. Packages include email and brief phone support between sessions. Additionally, comprehensive notes are mailed to you after your calls, on your request.
Four sessions/month for $400
Three sessions/month for $300
Two sessions/month for $200
Wondering if private consulting right for your needs—and if Alix is a match for your style? You don't need to guess. Contact Alix to arrange a 1/2 hour free conversation to discuss the possibilities. Call 1.415.522.0359 or email .
As-Needed Consulting
After completing the Marketing Without Shame program, do you find you need a brush-up—or some quick troubleshooting—in just one area? As-needed consulting may be the answer. You can hire Alix for a single session of either 25 or 50 minutes in length and get focused answers to your questions.
Whether you want feedback on a marketing piece, need to develop a strategy for your web site, or want to brainstorm a new approach, Alix can probably help.
Rates for as needed consulting are $110 per 50-minute session and $75 per 25-minute session. As with other consulting sessions, Alix will mail session notes to you after the call.